Analytics and Statistics – How to Monitor the Success of Your Video Animation
You’ve put so much time and effort into creating your video animation campaign for your business. We believe that you deserve to see how well your video is doing on the platform(s) that you have placed it on. This article will show you how you can monitor the success of your animated video so that you can plan for future marketing strategies.
Where Can I Find These Stats?
Depending on the platform you’ve used, there are ways to monitor and track the success of your video animations. Seeing your video receive a ton of views, likes or shares may give you the gratification that it is performing well online. Views, likes, and shares are only the tip of the iceberg when it comes to assessing the true performance of your video animations.
The great thing about video is that it can be shared EVERYWHERE, so tracking and comparing success rates is extremely easy. Platforms such as YouTube, Facebook, LinkedIn and Google provide users with analytic tools that can give them a deeper look into how successful a video animation may or may not be. You can discover how many people have viewed your video, how many shares it as had. You can even monitor the amount of impressions your video has had and uncover the click-through rate.
Keeping an eye on these pieces of data and watching the trends in that data will give you more insight into how well your video marketing strategy is performing. It will also help you plan better for future marketing endeavors.
Delving Deeper - YouTube Analytics
Since YouTube is the internet’s biggest video platform, it would only be right to delve a little deeper into the ins and outs of YouTube Analytics. YouTube has a built-in analytics tool that you can easily view and keep track of through your account on their website.
YouTube breaks your video’s performance down to almost a science for you. From the number of views to estimated minutes watched, traffic sources, devices, and even demographics of your audience. All these performance factors play a key role in painting a picture of what may or may not be working well with your audience. For instance, you may find that your views skyrocketed recently, but upon further investigation, you see that your viewers are only making it halfway through your video if that. Or maybe the statistics behind how many watches your video has on a computer versus a mobile device are a bit lopsided. This may lead you to investigate whether your video’s quality is higher on computers than mobile devices or not.
Engagement is just as important, if not more important than views when it comes to video animation campaigns. YouTube provides data about engagements with and around your videos as well. Engagements such as subscribers, likes/dislikes, comments, and even sharing. Views and traffic sources are extremely important. But the actions that your viewer take in response to your video speak a lot more for how they felt about your video. With the statistics provided in this data, you will gain a better insight into what content is or isn’t resonating with your audience over a rather short period of time.
Wrapping it up
Having an insight on how your audience feels about your content gives you the upper hand when it comes to planning future explainer videos and marketing strategies. Depending on the success of your video animation, you may decide a certain platform is more suited to your brand and it is therefore a brilliant idea to focus your marketing efforts on this platform.
We hope you enjoyed this blog post, if you’re interested in investing in your very own explainer video, you can head to www.squideo.co.uk/get-quote or give our dedicated Squiddies a call on 01482 804104.