If you're new to using social media for your business or simply aren't sure where you're going wrong, try incorporating a couple of these basic tips into your marketing strategy.
1. Engage, engage, engage
Social media isn’t just a platform for you to talk about yourself/your company all day long. To make your social media pages a success, you must start interacting and engaging with your followers. You can start by asking them questions or responding to their posts.
2. Let your personality shine
Don’t be afraid to inject some personality into your social media posts. Social media doesn’t need to be too corporate and there are ways to preserve your professional image while having some fun with your posts.
3. Respond to your followers
No matter what size company you have, keeping your brand’s reputation at the highest level is bound to be one of your top priorities, right? If this is the case, your followers need to know you’re accessible through social media, so that know they get in touch with you if they have any questions or queries. This helps your brand build a trustworthy and responsive reputation.
4. Make the most of hashtags
Hashtags are the perfect way to reach your target audience on social media, as people use them to find the most relevant content. By using relevant hashtags relating to your product, service or business sector, you can generate a huge amount of online exposure.
5. Don’t overshare, we're begging you!
We know it can be tempting to post out tonnes of tweets or Facebook posts a day, especially if you normally have a great response from your followers. However, you may find that your followers begin to decrease if you post too regularly – you can schedule your posts and monitor your responses via sites such as Hootsuite.